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Jersey Design
Project Type
Jersey Design
About The Project
Tasked to create a cycling kit to match a user persona's needs / aesthetic wants through user research.
*Please note: Images used for placeholders of people, plants etc. are sourced from unsplash.com. Mock-up was paid for through Yellow Images.
Role
Branding, Illustration, User Research
Client
University
Problem
Design a cycling kit that aligns with the needs and aesthetic preferences of a specific user persona.
Solution
User research was required to gain a deep understanding of the persona's unique requirements, preferences, and style. The goal was to create a cycling kit that met the functional requirements such as visibility, durability, and aesthetic style of the persona. Through thorough research and analysis of the target user's demographics, psychographics, and cycling habits, I aimed to develop a cycling kit that would resonate with the persona and enhance their overall cycling experience.
Software
Adobe Illustrator, Photoshop
Date
2021
